The Girl Scout Cookie Program is a hallmark of Girl Scouts. People know us for our cookies, but it has also been the largest girl-led entrepreneurial program in the world since 1917! Girls learn how to make financial decisions, manage money, and develop customer service skills—which help them become the strong, confident women that they all have the potential to be.
The Five Skills of the Cookie Program 
| Through the Girl Scout Cookie Program, girls learn... | This matters because... |
| Goal setting as they set a troop goal based on what they want to do with their troop proceeds. Then girls set an individual goal with help from their families. | Girls need to know how to set and reach goals to succeed in school, on the job, and in life. |
| Decision making by deciding where and when to sell cookies, how to market their cookie business, and what to do with their troop proceeds. | Girls will make big and small decisions in their life; practice helps them make good ones. |
| Money management as they develop a budget, take cookie orders, handle customers’ money, and gain confidence handling and managing money. | Girls need to know how to confidently handle, manage, and leverage money to do great things. |
| People skills as they safely talk to their customers in person and virtually to work as a team with other girls. | Knowing how to work with others will help them do better in school and, later, at work. |
| Business ethics as they learn to run their businesses using the Girl Scout Law as a guide, being honest and responsible every step of the way. | Employers want to hire ethical employees, and the world needs ethical leaders in every field at every age. |
2024 Cookie Lineup
The full line up for 2024 includes Thin Mints, Caramel deLites, Trefoils, Adventurefuls, Lemonades, Peanut Butter Sandwich, Peanut Butter Patties, Toast-Yay!, and Gluten-Free Caramel Chocolate Chip. For more information, Meet The Cookies.
Key Dates for the 2024 Girl Scout Cookie Season
| January 5 | The Cookie Program Begins! |
| January 5–19 | The Initial Order Period |
| February 7–16 | Cookies are Delivered! |
| February 16–March 31 | Direct Sales Period |
| March 31 | Cookie Program Ends |
| March 31–April 5 | Cookie Season Wrap Up |
| April 3 | Final Rewards and Forms Due |
| April 1–21 | Extended Sales Period |
Seasons of the Girl Scout Cookie Program
Initial Order Period | January 5–19
- The Initial Order Period happens January 5–19. This is the time when girls can go around with the order cards—collecting orders from customers, but not collecting money. Girls can also start using their My Cookie Site through Digital Cookie, calling friends and family, and more! Troops can start using their Troop Cookie Site through Digital Cookie.
Direct Sales Period | February 16–March 31
- The Direct Sales Period starts after the cookies are delivered in February! This year, cookie deliveries will happen February 7–16. During Direct Sales, in-person sales start, including cookie booths, cookie stands, and more. Girls can also use their My Cookie Site through Digital Cookie for direct ship or girl delivery sales. Troops can utilize their Troop Cookie Site through Digital Cookie which gives customers the option for direct ship or troop delivery! Girls will earn recognitions based on sales during the Initial Order and Direct Sales Periods.
Extended Sales Period | April 1–21
- The Extended Sales Period happens April 1–21 and is an after-program opportunity for troops to sell their remaining inventory and continue earning troop proceeds through their Troop Cookie Site through Digital Cookie.
The Cookie Program Makes Girl Scouts Possible
Cookies are sold at $6 per package. 100% of the Cookie Program proceeds benefit Girl Scouts in the Missouri Heartland. The annual membership dues fund our national organization, GSUSA. Proceeds from the Cookie Program stay here and are the largest source of income for girl programs, volunteer trainings, and more. They provide financial assistance to keep Girl Scouting available and affordable to all.
| Out of each $6 Box... | This includes... |
| $3.51 or 58% goes towards Girl and Volunteer Support. |
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| $1.25 or 21% goes towards Troop Earnings and Recognitions. |
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| $1.24 or 21% covers Cookie Program Costs. |
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Troop Proceeds and Girl Rewards
The Cookie Program offers a way to earn troop proceeds to fuel your incredible Girl Scout experiences! For every package of cookies your troop sells, your troop earns the base proceeds of $0.70 per package! There's even an opportunity to earn up to $1.00 per package sold. Work with your girls to set a goal and calculate the number of packages they would like to sell to power their adventures throughout the year.
New this year—early recognition items for Initial Order accomplishments! Girls with:
- 125+ Packages on their Initial Order receive the Goal Getter patch
- 250+ Packages on their Initial Order also receive the Axolotl Small Plush
These new rewards will be delivered to Service Unit chairs prior to Initial Deliveries so girls can enjoy the first taste of entrepreneurial success heading into Direct Sales!
Earn More and be a Goal-Getter
Back Again! Travel Reward Plan Option
Cadettes, Seniors, and Ambassadors will be able to earn STEM Discovery Trip to Boston in Summer 2025! The trip is available to be earned at the 3,000+ Package Level. To opt-in to the Travel Reward Plan, girls must opt-out of all other recognitions—girls will only receive patches and achievement bars. Girls must be a Cadette or older heading into the Fall 2025 membership year and 11-years-old at the time of travel. Girls choosing this reward option need to complete the 2024 Cookie Program Travel Reward Option Form by March 31, 2024.
Girl Scout Cookie Program Credit
Girls earn Cookie Program Credit when they sell 150 or more packages of Girl Scout Cookies. The exact amount of Girl Scout Cookie Program Credit earned depends on the total number of packages that each girl sells.
Cookie Program Credit Can Be Used For:
- All Program Experience and Outdoor Experience Adventures hosted by GSMH
- Service unit events and day camps*
- Merchandise at GSMH retail stores—including using it online!
- Girl membership registration fees
- Girl Scout destinations and other GSMH-hosted travel
*To qualify for reimbursement via Cookie Program Credit, service unit events and day camps must be pre-approved and meet GSMH standards and criteria.
Receiving Girl Scout Cookie Program Credit
Cookie Program Credit is not distributed with other recognition items. It is emailed directly to all registered girls that have earned it. GSMH uses the email addresses associated with membership—make sure your email address is accurate before the Cookie Program begins. If girls have not received their Cookie Program Credit email by the end of May, please contact us. Note: Cookie Program Credit can only be emailed to personal email addresses such as yahoo.com, gmail.com, aol.com, hotmail.com. No medical, .edu, or business extensions.
5¢ Option For Troops
Junior, Cadette, Senior, and Ambassador troops can earn an extra $.05 per package if they choose not to earn recognition items. The additional $.05 per package goes all the way back to the first package sold! Girls will still receive any Cookie Program Credit, patches, and achievement bars earned. All troops choosing this option need to complete the 2024 Cookie Program 5-Cent Option Form by January 18. If your troop is a multi-level troop, Juniors and above can still choose the 5¢ Option. However, additional steps are required and need to be completed prior to the January 18 deadline. Contact your Cookies+ Team for further instructions.
Troop Bonus Program including Crossover Incentive
The Troop Bonus Program is an opportunity for parents, volunteers, and girls to connect with each other and team up to encourage the troop to meet its goals. If the troop meets eligibility and requirements for all tiers, troops will earn an additional $.25 per package sold! Tiers are in $.05 cent increments and each tier can be earned separately. Troop Bonus Eligibility Requirement Checklist:
- Troop Cookie Chair must complete the 2024 Cookie Program Training in gsLearn.
- Troop Cookie Chair must host a Family Cookie Meeting for the 2024 Cookie Program.
- All girls must be registered members of GSMH before they start selling, with a minimum of three girls to be considered a legal troop.
- Troops have 90% of all girls registered to the troop participating in the Cookie Program.
- All electronic withdrawals of money due must succeed.
- Troop must host at least two cookie booths (entered and approved in Smart Cookies).
If the above requirements are met, your troop has qualified for the opportunity to earn the following tiered recognitions!
| Troops can earn an... | When they meet these requirements! |
| Additional $.05 per pkg | Troop had $1,800+ Total Sales in the 2023 Fall Product Program |
| Additional $.05 per pkg | Troop per girl selling average equals 200+ packages |
| Additional $.05 per pkg | Troop per girl selling average equals 300+ packages |
| Additional $.05 per pkg | Troop per girl selling average equals 400+ packages |
| Additional $.05 per pkg | Troop’s Total Online Sales equals 225+ packages |
Please complete the online Troop Bonus Form no later than April 3, 2024. For troops that earn the Troop Bonus, the appropriate credit will be deposited into the troop account no more than three months after the end of the program. Troop Bonus funds will be held until the troop has paid GSMH in full for their cookies, with the exception of any amount included on Uncollected Funds Reports.
Service Unit Bonus Program
Your service unit can earn extra funds to help provide services to troops in your area! If the service unit meets eligibility and requirements for all tiers, they will earn an additional $.04 per package sold. Tiers are in $.02 cent increments and each tier can be earned separately. To be eligible, service units must ensure all girls selling are registered, meet all deadlines, and have a Service Unit bank account on file with GSMH by March 31, 2024.
| Service Units can earn an... | When they meet these requirements! |
| Additional $.02 per pkg | 90% of all troops registered in the Service Unit participate in the cookie program |
| Additional $.02 per pkg | Service Unit per girl selling average equals 300+ packages |
Best part? No form for you! All information will be verified by GSMH. For service units that earn the Service Unit Bonus, the appropriate credit will be deposited into the service unit account no more than three months after the end of the program.
