Practice makes perfect! Before your girls go out into the world with their order card in hand, help them practice their sales pitch. Their customers are going to ask questions, and now is a great time to practice answering! Girls should also familiarize themselves with the cookie line up so they can describe each different flavor.
Sample Pitch
It’s Girl Scout Cookie Time! My first name is_______. Please help me reach my goal of selling ____ packages so my troop can_______. Let me tell you how you can order!
Perfect Your Pitch to Businesses: Business-to-Business Sales can help local businesses creatively connect with their customers. Cookies can be sold to local businesses who in turn give them to their customers or clients. Real estate agents can serve them at open houses, car dealerships can keep them in their lobbies, or a sales firm may use them as thank you gifts. Connecting with a community organization to set up a time to sell cookies to members during a meeting or even connecting with businesses to set up a cookie break are also great options to try! Remember:
- Businesses cannot sell cookies for girls, but they can host booths!
- Businesses may never buy cookies to resell them, but they can buy them to use them to giveaway as customer or employee appreciation!
Perfect Your Pitch to the Media: Talking with the media and being on TV can be a fun experience, and it can also get the word out about how to buy cookies, why the public should buy cookies, and more! Before engaging with the media reach out to us—as the expert and official representative for GSMH in the media, our Marketing and Communications Specialist will be your teammate, guiding you through the process every step of the way. Families should not reach out directly to the media.
Perfect Your Pitch Online: Girls (ages 13+) may promote their Cookie Business on social media pages with caregiver guidance. For girls ages 5-12, caregivers can promote their Girl Scouts’ Cookie Business, but girls should be involved in the process—share your girl’s goals, photos, or artwork, and messages of thanks. Remember:
- Personal emails or street addresses of girls should never be used online.
- Never sell or take money for cookies through online sales sites (e.g. eBay, Craigslist, Amazon, Facebook Marketplace, TikTok Shop, and public Buy & Sell sites).
- Social media ads or any type of paid advertisements should not be purchased or donated to promote girl’s cookie sales.
A Sample Social Media Post: My daughter [name] is selling Girl Scout Cookies this year to help reach her goal of [recognition goal]! If you are interested in supporting [name], please leave a comment with the best time to reach you and [name] will contact you. Not OK: My daughter is selling Girl Scout Cookies! Leave a comment with your order!
